MANAGEMENT

Detailed explanation-1: -Focus groups consist of 15 to 25 participants who are asked specific objective functions. The drawback with problem inventory analysis is that it cannot be used to test a new product idea.

Detailed explanation-2: -Population: The ideal size of a focus group is 8-10 subjects, plus a facilitator and a note taker, about the size of a lively seminar class. A larger group will limit the detail of some responses because participants feel a pressure to share airtime with others.

Detailed explanation-3: -A focus group is a research method used to collect opinions and feedback from a group of people about a specific product, concept, or service. The group is typically made up of 8-10 people who are invited to discuss their opinions, thoughts, and feelings in a facilitated discussion.

Detailed explanation-4: -There is an undeniable group dynamic in 2 and 3 person groups, and this interaction is the distinctive feature of group interviewing. In particular, the participants can engage in the kind of “sharing and comparing” that is one of the major advantages of focus groups.

Detailed explanation-5: -A focus group is a group of people offering advice and opinion without prompting. . A focus group is a means of finding out what a range of different people think about something.