MANAGEMENT

Detailed explanation-1: -Focus group discussion is frequently used as a qualitative approach to gain an in-depth understanding of social issues. The method aims to obtain data from a purposely selected group of individuals rather than from a statistically representative sample of a broader population.

Detailed explanation-2: -A focus group is a small-group discussion guided by a trained leader. It is used to learn about opinions on a designated topic, and to guide future action. Examples: A focus group of parents of preschoolers meets to discuss child care needs.

Detailed explanation-3: -A focus group is a research method that brings together a small group of people to answer questions in a moderated setting. The group is chosen due to predefined demographic traits, and the questions are designed to shed light on a topic of interest. It is one of 4 types of interviews.

Detailed explanation-4: -A Focus Group Discussion (FGD) is a qualitative research method and data collection technique in which a selected group of people discusses a given topic or issue in-depth, facilitated by a professional, external moderator.

Detailed explanation-5: -Qualitative research is an approach that focuses on people and their experiences, behaviours and opinions. 10, 11. The qualitative researcher seeks to answer questions of ‘how’ and ‘why’, providing detailed insight and understanding, 11 which quantitative methods cannot reach.