MANAGEMENT

Detailed explanation-1: -Sales objectives are long-term, broad goals that you want your entire sales team to achieve to push your company forward. However, you need to keep an eye on sales metrics to make sure your objectives stay on track. Metrics allow you to build steps and strategies for your sales team to achieve your sales objectives.

Detailed explanation-2: -Measurable: Objectives must be measurable, and you should outline how you will measure success. Your goal might be to increase brand awareness, but your objective must include how you will measure it-for example, by measuring an increase in organic brand searches, social mentions, or social followers.

Detailed explanation-3: -There are various types of marketing objectives, but the four main types are profitability+ objective, market share objective, promotional objective, and growth objective.