MANAGEMENT

Detailed explanation-1: -A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion.

Detailed explanation-2: -Increase sales of a particular product, in a specific market or price range. Extend or regain market share for an existing product or service. Introduce a new product or product line.

Detailed explanation-3: -Marketing objectives are a set of clearly defined, measurable goals established as part of a marketing plan. Marketing objectives provide specific targets to be met within a time frame, such as “decrease customer acquisition cost by 10% by the end of next quarter.”

Detailed explanation-4: -There are various types of marketing objectives, but the four main types are profitability+ objective, market share objective, promotional objective, and growth objective.