MANAGEMENT

Detailed explanation-1: -Place: This element of the marketing mix involves choice of the place where products are to be displayed and made available to the consumers. It is concerned with decisions relating to the channels of distribution.

Detailed explanation-2: -Promotion is the set of activities that raise awareness of a product. Promotion ensures that the product is sold to the target customers. In service marketing, the 4Ps of the marketing mix are extended into the 7Ps. These comprise the original 4Ps, in addition to the process, people, and physical evidence elements.

Detailed explanation-3: -Each of the four Ps has its own tools to contribute to the marketing mix: Product: variety, quality, design, features, brand name, packaging, services.

Detailed explanation-4: -The promotion mix also contains four elements that companies use to meet their marketing objectives. The elements are sales promotion, advertising, personal selling, and public relations.