BUISENESS MANAGEMENT
MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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‘A website visitor becoming a paid customer’ describes which phase of the customer lifecycle?
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Reach.
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Acquisition.
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Conversion.
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Retention.
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Explanation:
Detailed explanation-1: -Customer Lifecycle Stage: Acquisition, Conversion, Retention, Loyalty.
Detailed explanation-2: -There are six steps in that relationship; that is, the customer lifecycle: discovery, evaluation, purchase, use/experience, bond, and advocacy.
Detailed explanation-3: -The CRM cycle basically consists of four stages – Marketing, Sales, Product, and Support.
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