MANAGEMENT

Detailed explanation-1: -This concept is the oldest of the concepts in business. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.

Detailed explanation-2: -Production concept of marketing It speaks to the human truth that we prefer products that are easily available and inexpensive.

Detailed explanation-3: -The selling concept is all about what the company wants or needs, but the marketing concept focuses on what the customer wants.

Detailed explanation-4: -The Product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product.