MANAGEMENT

Detailed explanation-1: -This matrix is a strategy tool that provides guidance on how a corporation should prioritize its investments among its business units, leading to three possible scenarios: invest, protect, harvest, and divest.

Detailed explanation-2: -Industry attractiveness and business unit strength are calculated by first identifying criteria for each, determining the value of each parameter in the criteria, and multiplying that value by a weighting factor.

Detailed explanation-3: -The GE McKinsey matrix is a nine-box matrix which is used as a strategy tool. It helps multi-business corporations evaluate business portfolios and prioritize investments among different business units in a systematic manner. This technique is used in brand marketing and product management.

Detailed explanation-4: -GE Approach to Strategic Planning The GE / McKinsey matrix is a model used to assess the strength of a strategic business unit (SBU) of a corporation. It analyzes market attractiveness and competitive strength to determine the overall strength of an SBU. The GE Matrix is plotted in a two-dimensional, 3 x 3 grid.