MANAGEMENT

Detailed explanation-1: -Procter & Gamble spent 844 million U.S. dollars on advertising on broadcast network TV in the United States in 2021. The company ranked as the country’s leading advertiser on broadcast network television.

Detailed explanation-2: -In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars.

Detailed explanation-3: -GEICO-a car insurance brand that belongs to Berkshire Hathaway-ranked as the most advertised brand in the United States in 2021, with a measured media ad spend of 1.5 billion U.S. dollars. Amazon came in second that year, with a spending of 1.1 billion in measured media advertising.

Detailed explanation-4: -The internet is projected to strengthen its position as the most invested-in advertising medium worldwide in 2022. Nearly 62 percent of all global ad investments are expected to be devoted to digital promotion that year, while television is forecast to receive around 23 percent of total advertising expenditures.