MANAGEMENT

Detailed explanation-1: -A great example of geographic segmentation is a clothing retailer that presents online customers with different products based on the weather or season in the region they reside in. A customer in New York will require much different clothing in the winter months than one living in Los Angeles.

Detailed explanation-2: -Many companies practice cultural-based geographic marketing. Fast food and restaurant businesses are a prime example. Seafood is heavily marketed along the east and west coast in the US. since there is a constant supply of fresh seafood throughout the year.

Detailed explanation-3: -Seasonal products, such as coats and winter gear and swimwear and beach attire, often are marketed to geographic segments. Winter gear is promoted for several months leading up to late fall in the Midwest and northern regions of the United States where harsh weather is common.

Detailed explanation-4: -Geographic Segmentation Example-McDonald’s McDonald’s is the world’s biggest restaurant chain, with over 37, 000 restaurants in more than 120 markets. The fast-food chain divides its target markets into segments by country, region, and cities, then customizes the menu by local preferences.