MANAGEMENT

Detailed explanation-1: -Size, color, touch, packaging, weight, volume, taste, quantity, and material composition are tangible product attributes. Intangible product attributes include quality, reliability, and aesthetics, among others.

Detailed explanation-2: -What is Whole Product Concept? Whole Product Concept involves viewing your product as more than just a sum of its features, but rather as everything involved with the experience customers have with your product.

Detailed explanation-3: -A product may be defined as a set of tangible, intangible and associate attributes capable of being exchanged for a value with the ability to satisfy consumers and business needs. It is anything that can be offered to a market to satisfy the needs or wants of the customer.

Detailed explanation-4: -The five product aspects – aesthetic, symbolic, functionalities, quality and ease of use – were briefly explained to them.