MANAGEMENT

Detailed explanation-1: -A company’s potential customer is usually referred to as a prospect. It is a person who has the potential to be interested in the services and products that are offered by the company but has not yet purchased.

Detailed explanation-2: -A consumer is someone who buys things for a non-commercial purpose, either for themselves or for others. Campaign messaging focuses on both acquiring potential customers and retaining current customers.

Detailed explanation-3: -Anytime someone purchases a product for their own use, they become part of the consumer market. The market typically is divided into four different categories: food, beverages, transportation and retail.