MANAGEMENT

Detailed explanation-1: -Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Detailed explanation-2: -PPC advertising works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results.

Detailed explanation-3: -Keyword advertising involves registering certain words or phrases with particular search engines that will automatically pull up links to your firm every time someone in your geographical area types in a search that includes the same keywords or phrases.

Detailed explanation-4: -Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

Detailed explanation-5: -Pay-per-click-or PPC advertising-is the most common form of paid search. Using a PPC campaign means companies don’t pay anything until someone clicks on their ad. This makes it an affordable way to advertise and ensures your ads reach users who are actively searching for your company’s services or products.