MANAGEMENT

Detailed explanation-1: -Advertising is any form of communication that is used to inform, persuade, or remind.

Detailed explanation-2: -Promotion is any communication used to inform, persuade, and/or remind people about an organization’s or individual’s goods, services, image, ideas, community involvement, or impact on society.

Detailed explanation-3: -Companies use many different forms of media to communicate sales promotions, such as printed materials like posters, coupons, direct mail pieces and billboards, radio and television ads, digital media (like text messages), email, websites, social media, and so forth.

Detailed explanation-4: -Marketing communication (promotion) can be defined as the process of information transmission between the seller and the potential buyer or other people ([3], p. 344). In other words, marketing communication can be defined as the means used by the company to communicate with customers and other stakeholders ([2], p.

Detailed explanation-5: -Advertising is a communication strategy designed to convince consumers to buy a company’s products. Persuasive communication involves getting attention, generating interest, creating a desire for change and encouraging action. Advertising is important for driving revenue and profit growth.