BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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False
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True
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Either A or B
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None of the above
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Detailed explanation-1: -Apple is an example of a company that uses the selling concept. Businesses often achieve the goal of higher customer satisfaction by setting up different that perform functions such as research and development, production, distribution, marketing, nance, and human resources.
Detailed explanation-2: -Examples of companies that use the selling concept are life insurance and timeshare companies. Salespeople in these industries research their target demographic and focus their advertising and promotion on the results of that research to sell as many units of a product as they can to increase profits.
Detailed explanation-3: -The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.