MANAGEMENT

Detailed explanation-1: -An augmented product has been enhanced by its seller with added features or services to distinguish it from the same product offered by its competitors. Augmenting a product involves including intangible benefits or add-ons that go beyond the product itself.

Detailed explanation-2: -An e-commerce site offering free shipping for products from a certain price level, or a free phone accessory with the purchase of a phone, etc., are examples of augmented products.

Detailed explanation-3: -Augmentation, which delivers differentiation, will provide the product/firm with: Clear positioning in the marketplace. Unique product features/benefits. Competitive advantage. Stronger appeal to certain target markets.

Detailed explanation-4: -The core product is defined as the benefit that the product brings to the customer. The actual product refers to the tangible object and relates to the physical quality and the design. The augmented product consists of the measures taken to help the consumer put the actual product to use.