BUISENESS MANAGEMENT
MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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True
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False
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Either A or B
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None of the above
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Detailed explanation-1: -Bait and switch tactics are often considered to be a type of fraud, and therefore is illegal.
Detailed explanation-2: -The “bait and switch” is a common form of false advertising. The seller advertises a particular product or service at a particular price. But when you get to the store, the seller tries to sell you a different product or service at a higher price.
Detailed explanation-3: -Bait and switch is illegal. You may file a complaint with the Department of Consumer Protection. It shall be an unfair and deceptive act or practice to: (a) Advertise merchandise or a service for sale when the advertisement is not a bona fide offer to sell the advertised merchandise or service.
Detailed explanation-4: -A “bait and switch” takes place when a seller creates an appealing but ingenuine offer to sell a product or service, which the seller does not actually intend to sell.
Detailed explanation-5: -When customers attempt to buy the television at the advertised price, they are told it is out of stock and offered a more expensive unit for $999. This is likely to be bait advertising as the retailer does not have a reasonable supply of the advertised television.