MANAGEMENT

Detailed explanation-1: -Global market research is an essential process for any company looking to expand into different international markets or grow their presence in existing ones. It allows you to optimize your chances of success when trying new things in markets that may be profoundly different from your domestic market in numerous ways.

Detailed explanation-2: -This data is primarily collected from interviews, surveys, focus groups, and experiments.

Detailed explanation-3: -An International Marketing Research Process is the systematic gathering, recording, and analyzing data to provide information useful to marketing decision-making. The information must be communicated across cultural boundaries and these research tools are then often applied in foreign markets.

Detailed explanation-4: -Secondary research is a type of research that has already been compiled, gathered, organized and published by others. It includes reports and studies by government agencies, trade associations or other businesses in your industry.