MANAGEMENT

Detailed explanation-1: -Marketing is the business process of creating relationships with and satisfying customers.

Detailed explanation-2: -Customer relationship marketing (CRM) is a technique based on client relationships and customer loyalty. Using customer data and feedback, companies utilizing this marketing strategy develop long-term relationships with customers and develop laser-focused brand awareness.

Detailed explanation-3: -Relationship marketing involves creating, maintaining, and enhancing strong relationships with customers and other stakeholders. A relationship orientation implies that the focus of marketing is on retaining customers by maintaining and strengthening win-win relationships over time.

Detailed explanation-4: -Relationship Marketing attempts to stir positive emotions in customers. When brands are proactive in delivering exceptional experiences, they channelize their resources to engage the customers throughout the customer life cycle and have meaningful, timely, and effective interactions with them.

Detailed explanation-5: -According to Techopedia, customer relationship marketing is “a business process in which client relationships, customer loyalty, and brand value are built through marketing strategies and activities.”