BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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By enabling consumer to obtain goods and services at the right time and in the right place, marketers are adding ____ to goods and services.
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utility
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costs
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profit
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delivery
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Explanation:
Detailed explanation-1: -In marketing, utility refers to how a product can be useful to customers in a way that convinces them to make a purchase. Marketing utility is the idea that the best way to sell a product to a consumer is to show them how the product could provide value to their life.
Detailed explanation-2: -Utility refers to the value or benefit a customer receives from the exchange, according to the University of Delaware. There are four types of utility: form, place, time and possession; together, they help to create customer satisfaction.
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