Cadbury chocolate has a lot of competitors in its market but they also have a lot of returning customers. This is known as .....

MARKETING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Cadbury chocolate has a lot of competitors in its market but they also have a lot of returning customers. This is known as ____

A	Customers
B	Customer Loyalty
C	Negative comments
D	Returning employees

Explanation:

Detailed explanation-1: -Cadbury’s top competitors today include Mars/Wrigley’s, Hershey, and Nestle.

Detailed explanation-2: -Cadbury’s unique taste, diverse product range, innovative approach to product development, strong brand identity, social responsibility initiatives, and rich company history set it apart from its competitors.

Detailed explanation-3: -Ad Campaign: From the month January to March 2004, Cadbury came up with a strong Ad campaign which helped them to get back the consumer confidence. During this period Advertising expenses went up by 15% but it really helped Cadbury to get back its reputation.

Detailed explanation-4: -Cadbury has maintained an effective distribution and brand equity to provide its products to its clients. This product is available from the stores and the effective distribution channel creates the competitive edge and its reach to the market to provide the products.

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MANAGEMENT

BUISENESS MANAGEMENT

MARKETING