MANAGEMENT

Detailed explanation-1: -The goal of relationship marketing (or customer relationship marketing) is to create strong, even emotional, customer connections to a brand that can lead to ongoing business, free word-of-mouth promotion and information from customers that can generate leads.

Detailed explanation-2: -Building a working relationship with customers is key to the long-term success of a business. Having a strong connection based on trust and communication helps customers feel more secure and connected with a brand, and it can also lead to growing customer retention and your repeat purchase rate.

Detailed explanation-3: -To get ideas, peruse the five relationship marketing examples highlighted in this article: Starbucks, Southwest Airlines, Nike, Sendoso and HubSpot. They show how strong customer connections may lead to brand loyalty, repeat purchases, word-of-mouth promotion or social proof.

Detailed explanation-4: -Relationship marketing is an aspect of customer relationship management (CRM) that puts special emphasis on establishing close relationships with customers.