MANAGEMENT

Detailed explanation-1: -Psychographics are data that describe a group of people in terms of their tastes, opinions, personality traits, and lifestyle habits.

Detailed explanation-2: -Demographics are statistics that describe populations and their characteristics. Demographic analysis is the study of a population-based on factors such as age, race, and sex.

Detailed explanation-3: -Psychographics vs Demographics Demographics explain who your buyer is, while psychographics explain why they buy. Demographics include objective data like gender, age, income, and marital status. Psychographic information includes subjective data like belief systems, values, goals, and attitudes.

Detailed explanation-4: -A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.

Detailed explanation-5: -Demographic-or more broadly, sociodemographic-statistics refer to characteristics of a population, such as age, race, ethnicity, gender, sexual orientation, income, education, and marital status.