BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Relationship between a business and its customers. Businesses want a favourable image of themselves so use the media is used to help convey a positive image.
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Relationship between a business and its commercial partners. This relationship is really important.
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Either A or B
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None of the above
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Detailed explanation-1: -Public relations is about managing perceptions – how people think about your business. It aims to: increase awareness. improve business reputation. attract customers.
Detailed explanation-2: -Consumer public relations is how businesses communicate with the public, or more specifically, their target audience. Businesses use consumer public relations to build positive impressions about their brand, services, products or goods.
Detailed explanation-3: -Public relations manages reputation through media coverage and stakeholder engagement. PR is all about maintaining positive relationships with anyone who comes into contact with your company or brand. Done right by a qualified practitioner, this means it can generate extraordinary positive results for your business.
Detailed explanation-4: -Public relations involves two-way communication with customers about why the organization itself is worthy of their business. PR can help open up the conversation with customers to assist advertisers in their efforts to sell, allowing these two fields to work in conjunction to meet customers’ needs and increase sales.