MANAGEMENT

Detailed explanation-1: -Promotion is any communication used to inform, persuade, and/or remind people about an organization’s or individual’s goods, services, image, ideas, community involvement, or impact on society.

Detailed explanation-2: -In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature.

Detailed explanation-3: -Marketing communication (promotion) can be defined as the process of information transmission between the seller and the potential buyer or other people ([3], p. 344). In other words, marketing communication can be defined as the means used by the company to communicate with customers and other stakeholders ([2], p.

Detailed explanation-4: -The main aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy.

Detailed explanation-5: -The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the attributes and benefits of new or established products.