MANAGEMENT

Detailed explanation-1: -Media Research Example An example can be time a person spends with a particular medium like a TV channel, radio station or social media platform. The effectiveness in terms of time spent, interactions etc. are measured. It also includes the costs associated with each channel and ROI provided.

Detailed explanation-2: -Nielsen uses a technique called statistical sampling to rate the shows. Nielsen creates a “sample audience” and then counts how many in that audience view each program. Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show.

Detailed explanation-3: -A rating is a measurement of an advertisement’s audience, recorded as a percentage of the original targeted audience. For example, if the target audience for an ad is 100 households, but only 30 households tune in for the ad, the rating percentage is 30%.

Detailed explanation-4: -The TV Parental Guidelines include two elements: an age-based rating that provides guidance about the age group for which a program is appropriate, and content descriptors indicating that a program may contain suggestive dialogue (D), coarse or crude language (L), sexual situations (S), or violence (V).