MANAGEMENT

Detailed explanation-1: -Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called advertising. Advertising is a marketing tactic. It helps to reach the wide-base of customers who are willing to buy products or services of the company which are advertised.

Detailed explanation-2: -Advertising is a non-personal presentation, as there is no direct face-to-face contact between the advertiser and the prospect.

Detailed explanation-3: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.

Detailed explanation-4: -One definition of advertising is: “Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7) So much for academic doubletalk.

Detailed explanation-5: -Publicity. Was this answer helpful?