MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
From a marketing point of view, a(n) ____ is a group of customers who share common wants and needs.
A
audience
B
demographic
C
market
D
target
Explanation: 

Detailed explanation-1: -A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.

Detailed explanation-2: -Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests and spending habits.

Detailed explanation-3: -A market segment is a group of people who share one or more similar characteristics.

Detailed explanation-4: -A target market is a specific group of people with shared characteristics that a business markets its products or services to. Companies use target markets to thoroughly understand their potential customers and craft marketing strategies that help them meet their business and marketing objectives.

There is 1 question to complete.