BUISENESS MANAGEMENT
MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
introduction
|
|
Launch
|
|
Growth
|
|
Maturity
|
|
Conversion
|
Detailed explanation-1: -The BCG (Boston Consulting Group matrix) is also known as the product portfolio matrix. It is a planning tool of the business which is used to estimate the strategic position of the brand portfolio of a firm.
Detailed explanation-2: -Which statement describes the relationship between branding and achieving goals? Once you have set and achieved a goal, you will begin building a brand. Businesses must be intentional about creating a brand that will support future goals.
Detailed explanation-3: -What is the difference between the term ‘customer’ and the term ‘consumer’? There is no difference. The term consumer refers only to people who buy food and drink products. Customers buy products but it is consumers who use them.