Gerry is the product manager for a fruit drink. Competition is building and so his strategy is to encourage existing customers to become more regular purchasers and to build brand loyalty. He is introducing different flavours, different sized bottles and low calorie options. He is trying hard to keep the price down and this has helped him to find more distribution outlets for his product. It sounds like this drink is at what stage of the product life cycle?

MARKETING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

A	introduction
B	Launch
C	Growth
D	Maturity
E	Conversion

Explanation:

Detailed explanation-1: -The BCG (Boston Consulting Group matrix) is also known as the product portfolio matrix. It is a planning tool of the business which is used to estimate the strategic position of the brand portfolio of a firm.

Detailed explanation-2: -Which statement describes the relationship between branding and achieving goals? Once you have set and achieved a goal, you will begin building a brand. Businesses must be intentional about creating a brand that will support future goals.

Detailed explanation-3: -What is the difference between the term ‘customer’ and the term ‘consumer’? There is no difference. The term consumer refers only to people who buy food and drink products. Customers buy products but it is consumers who use them.

There is 1 question to complete.

MANAGEMENT

BUISENESS MANAGEMENT

MARKETING