Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100, 000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ..... segmentation approach.

MARKETING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100, 000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ____ segmentation approach.

A	Gender
B	Income
C	Geographic
D	Benefit

Explanation:

Detailed explanation-1: -Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100, 000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide.

Detailed explanation-2: -Definition: Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer. Description: A good positioning makes a product unique and makes the users consider using it as a distinct benefit to them.

Detailed explanation-3: -Actionability: the degree to which effective programs can be designed for attracting and serving segments.

Detailed explanation-4: -Using an undifferentiated marketing (or mass-marketing) strategy, a firm might decide to ignore market segment differences and target the whole market with one offer. This mass-marketing strategy focuses on what is common in the needs of consumers rather than on what is different.

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