MANAGEMENT

Detailed explanation-1: -Creating new leads: Sales promotions increase customer acquisition by offering them discounts, free products, free trials, and more. Many potential buyers are willing to try something for a lesser price, and if they like the product they become part of your company’s loyal base.

Detailed explanation-2: -The simplest way to increase your sales is to sell more of the products or services you’re selling at the moment to the customers who are already buying them. For most businesses this involves: persuading one-off customers to become repeat customers.

Detailed explanation-3: -Generally Sales promotion directly affects the loyalty strength of the customers. If the favorite brand of the customer advertised more, the more the loyalty of the customer towards the brand, but if the rival brand advertises more, it decreases the loyalty of the customers.

Detailed explanation-4: -Role of sales promotions Focusing on the short term, sales promotions are designed to immediately: increase exposure and capture attention. stimulate demand and encourage purchases. drive sales of your products and services.