MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
How is a motel positioning itself when it emphasizes a good value and low rates?
A
By price
B
By quality
C
By location
D
By amenities
Explanation: 

Detailed explanation-1: -The primary purpose of hotels is to provide travelers with shelter, food, refreshment, and similar services and goods, offering on a commercial basis things that are customarily furnished within households but unavailable to people on a journey away from home.

Detailed explanation-2: -Which is the best example that demonstrates the concept of suggestive selling in the hospitality industry? A resort reservationist asks guests if they would prefer to book a suite instead of a king single room.

Detailed explanation-3: -Sales promotion techniques help in attracting new guests or customers. To attract a guest, one must first stimulate interest and a desire to act. The targeted promotion helps in increasing awareness and then turning that awareness into consumer purchasing action.

Detailed explanation-4: -The accommodation sector is central to the travel and hospitality industry, because people travelling to different areas require somewhere to stay, rest, sleep and unwind. In fact, by many definitions, a tourist is only classed as such if their stay exceeds 24 hours and they use some form of overnight accommodation.

There is 1 question to complete.