MANAGEMENT

Detailed explanation-1: -The latest numbers from Facebook show that over 25 million businesses use Instagram, the photo-sharing app that has 800 million monthly active users.

Detailed explanation-2: -There are over 200, 000 million businesses that use Instagram for building audience and marketing purposes. This information can show marketers that nearly 15% of the total Instagram population are businesses which means that they see Instagram as a great opportunity to make or increase their profit.

Detailed explanation-3: -71 percent of US businesses use Instagram. Instagram helps 80 percent of Instagram users decide to buy a product or service. 50 percent of Instagrammers follow at least one business.

Detailed explanation-4: -67% of users watch branded stories. 73% of marketers are in favor of Instagram for influencer marketing. The average monthly follower growth of business accounts on Instagram is +1.46%. There are 500, 000 active influencers on Instagram.

Detailed explanation-5: -Parent company Facebook owns four of the six top-ranked social networks (Facebook, WhatsApp, Messenger, and Instagram). Right now, there are over 4.48 billion social media users globally.