MANAGEMENT

Detailed explanation-1: -Example of demographic segmentation based on age: Companies that sell soft drinks, like Coca-cola, often target young adults between the age of 15 to 25 by depicting young men or women in their marketing campaigns.

Detailed explanation-2: -For example, Nike as a sportswear company has separate portfolio for both male as well as female. As a company, Nike will have to come out with different strategies to market products differently for male and female. The company even has to create a separate segment for both men and women in the showroom itself.

Detailed explanation-3: -Age segmentation is also generation-based: baby boomers, gen X, millennials, etc. Since members within each of these individual groups were born around the same time and grew up with similar experiences, they often share similar characteristics and thought processes.

Detailed explanation-4: -Occupation Occupation segmentation slices up your target market by job function, job seniority, and job title. A lot of B2B brands target their audience by occupation because they need to attract specific types of professionals who have the authority to make buying decisions on their team or at their company.