BUISENESS MANAGEMENT
MARKETING
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Personalized promotion-communicates directly with each customer using info tailored to that personMass promotion-communicates with many people at the same time with common message.
|
|
|
Personalized promotion-communicates with many people at the same time with common messageMass promotion-communicates directly with each customer using info tailored to that person.
|
|
|
Either A or B
|
|
|
None of the above
|
Detailed explanation-1: -Direct marketing is a type of marketing that involves communicating directly with customers and potential customers in order to promote products and services. Direct marketing can be conducted in various ways, including email, text messages, catalogs, phone calls, and direct mail.
Detailed explanation-2: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.
Detailed explanation-3: -Direct marketing involves the delivery of personalized and often interactive promotional materials to individual consumers via channels such as mail, catalogs, Internet, e-mail, telephone, and direct-response advertising.
Detailed explanation-4: -The promotion (communication) mix is composed of advertising, professional selling, public relations, sponsorships (events and experiences), sales promotion, direct marketing, and online media, including social media.