MANAGEMENT

Detailed explanation-1: -A target market consists of a group of consumers who are usually quite different. Potential customers are all alike. The “four P’s” of the marketing mix are Product, Position, Promotion, and Price. The customer should not be considered part of a “marketing mix".

Detailed explanation-2: -Demographic segmentation allows businesses to separate their target market into specific groups based on demographic variables such as gender, age, family size and life-cycle stage. Age is a particularly common form of demographic segmentation particularly as consumer needs evolve with age.

Detailed explanation-3: -Promotion refers to the marketing communication methods used to inform, persuade, and remind the target market of the product or services, basically any interaction that your company has with the consumer regarding your product.

Detailed explanation-4: -A promotion is any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image.