MANAGEMENT

Detailed explanation-1: -It’s not uncommon for businesses to have more than one target audience or ideal customer, especially since Covid-19 witnessed many companies having to pivot and adapt their products and services to cater to a new normal.

Detailed explanation-2: -The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution.

Detailed explanation-3: -MULTIPLE TARGET MARKET APPROACH-treating each of 2 or more markets as a separate target with a different mix. COMBINED TARGET MARKET APPROACH–combining two or more submarkets segments into one larger target market as a basis for one strategy.

Detailed explanation-4: -Mass marketing is a marketing strategy that forgoes segmenting a market and instead advertises to the broadest possible number of people. Unlike other marketing efforts, mass marketing doesn’t create different campaigns for different market segments but instead runs a single campaign for the entire market.