BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Achieve high market growth in the future but currently, have low market share
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Hold a sizeable portion of a small, but growing market
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Hold high market share in a mature market
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Hold a low market share in a mature market
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Hold low market share in a declining market
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Detailed explanation-1: -The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue, or develop products. It’s also known as the Growth/Share Matrix.
Detailed explanation-2: -The BCG growth-share matrix contains four distinct categories: “dogs, ” “cash cows, ” “stars, ” and “question marks.”
Detailed explanation-3: -The BCG Matrix: Stars Products in the stars quadrant are market-leading products and require significant investment to retain their market position, boost growth, and maintain a competitive advantage. Stars consume a significant amount of cash but also generate large cash flows.