MANAGEMENT

Detailed explanation-1: -Q2: The correct answer is option E: Question mark to dog A newer product is likely to have higher growth rate but lesser cash generation ability since it is unsuccessful. Hence, on the Boston matrix, it would be placed at a question mark.

Detailed explanation-2: -Products in the question marks quadrant are in a market that is growing quickly but where the product(s) have a low market share. Question marks are the most managerially intensive products and require extensive investment and resources to increase their market share.

Detailed explanation-3: -The maturity stage of the product life cycle is the most profitable stage, the time when the costs of producing and marketing decline.

Detailed explanation-4: -Maturity Phase of the Product Life Cycle Maturity is the peak and the highest point of the cycle. It’s when the product reaches its maximum potential and sales and begins to stabilize.

Detailed explanation-5: -The growth stage is when the market for the product is expanding and competition begins developing.