MANAGEMENT

Detailed explanation-1: -Place (or distribution): The activities that make the product available to consumers. Promotion: The activities that communicate the product’s features and benefits and persuade customers to purchase the product.

Detailed explanation-2: -Place or physical distribution refers to all the activities which make a product available to the target customers or in the target market.

Detailed explanation-3: -The marketing mix consists of the four key elements of a marketing strategy: product, price, place and promotion.

Detailed explanation-4: -Place – The product should be available from where your target consumer finds it easiest to shop. This may be High Street, Mail Order or the more current option via e-commerce or an online shop.

Detailed explanation-5: -74) In the marketing mix, product refers to the goods and services the company offers to the target market, while promotion refers to advertising.