BUISENESS MANAGEMENT
MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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products.
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merchandise.
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services.
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industries.
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Detailed explanation-1: -An intangible asset is an asset that is not physical in nature. Goodwill, brand recognition and intellectual property, such as patents, trademarks, and copyrights, are all intangible assets. Intangible assets exist in opposition to tangible assets, which include land, vehicles, equipment, and inventory.
Detailed explanation-2: -Intangible products-travel, freight forwarding, insurance, repair, consulting, computer software, investment banking, brokerage, education, health care, accounting-can seldom be tried out, inspected, or tested in advance.
Detailed explanation-3: -Perishability refers to the concept that businesses can only store and sell certain products or services for a brief period of time. Common perishable goods include fresh produce, meats and dairy.
Detailed explanation-4: -Service intangibility signifies what a company sells to consumers that cannot be touched. Consumers have concerns with the intangible benefits, since one is incapable of experiencing the outcome of the product and its attributes before paying for it.