MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Internal secondary data may come from all of the following EXCEPT:
A
Inventory reports
B
quarterly sales reports
C
new customer surveys
D
customer data
Explanation: 

Detailed explanation-1: -A company’s internal data, such as sales and marketing records, customer account information, product purchasing and usage data are typical secondary data sources.

Detailed explanation-2: -You can also obtain secondary research by reading articles in magazines, trade journals and industry publications, by visiting a reference library, and by contacting industry associations or trade organizations.

There is 1 question to complete.