BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The message can be more complicated as you have experts to explain it.
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The message reaches lots of people fast and is more likely to be believed.
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The message is not wasted on people who will not buy your products anyway.
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The message keeps being passed on forever and so more people hear it.
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Detailed explanation-1: -It is generally recognised that one of the best ways to get an advertising message across is through word of mouth, that is, getting people to pass on the message to friends and family. Why is this such a successful way to get messages heard? It is free as there is no need to do any advertising.
Detailed explanation-2: -Sometimes called refer-a-friend programs, referral marketing has become a go-to method for ecommerce stores looking to grow their sales while minimizing the cost per action. By providing customers with incentives to talk about your brand, you increase the likelihood of WOM.
Detailed explanation-3: -Word-of-mouth marketing is important as it is an effective way to increase sales, promote products and services, increase brand recognition, and build customer loyalty. Many companies employ strategies that prompt customers to recommend their services and/or products and share positive experiences.
Detailed explanation-4: -Word of mouth is inuential throughout the consumer decision journey. It’s also the most disruptive factor. Word of mouth can prompt a consumer to consider a brand or product in a way that incremental advertising spending simply cannot.
Detailed explanation-5: -Quick word-of-mouth wins: Identify and nurture your top customers. Ask for reviews/ratings when things are going well; don’t wait! Use social media as a referral channel. Go above and beyond with unexpected customer service gestures.