Jennifer works for New Wave Technology. She ensures that members of the press attend New Waves annual scholarship dinner, and that the companys name is mentioned in any news articles about the scholarship winners. She works in the area of promotion called .....

MARKETING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Jennifer works for New Wave Technology. She ensures that members of the press attend New Wave’s annual scholarship dinner, and that the company’s name is mentioned in any news articles about the scholarship winners. She works in the area of promotion called ____

A	publicity
B	tie-in
C	trade
D	Personal

Explanation:

Detailed explanation-1: -Push strategy is the right choice.

Detailed explanation-2: -Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertising is paid, nonpersonal communication through various media by business firms, nonprofit organizations and individuals who are in some way identified in the advertising message.

Detailed explanation-3: -The promotions mix is often divided into four categories: advertising, digital selling, sales promotion and public relations. Each of these promotion methods has their own role in generating revenue for a company.

Detailed explanation-4: -Advertising is a paid form of non-personal communication about an organization, good, service, or idea, by an identified sponsor. Advertising can be done by mass media including TV, radio, and magazines. Marketers decide which medium is best for the particular product/service; it depends on the target audience.

There is 1 question to complete.

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MARKETING