MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Macys.com has customers complete a survey to get their opinions about their online experience. What type of research is this?

A	Attitude
B	Advertising
C	Product
D	Sales

Explanation:

Detailed explanation-1: -Market survey is the survey research and analysis of the market for a particular product/service which includes the investigation into customer inclinations. A study of various customer capabilities such as investment attributes and buying potential.

Detailed explanation-2: -There are four main survey data collection methods – Telephonic Surveys, Face-to-face Surveys, and Online Surveys. Online surveys are the most cost-effective and can reach the maximum number of people in comparison to the other mediums.

Detailed explanation-3: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.

Detailed explanation-4: -There are three types of market research-exploratory, descriptive, and causal.

There is 1 question to complete.