MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Many consumers now ask other consumers for advice on products rather than consulting manufacturers or retailers. What makes it easier for them to do this?
A
Modern mobile phones have internet connections and more sophisticated cameras
B
New European regulations mean that manufacturers no longer have exclusive rights to give advice and guidance about their products
C
The Consumers’ Association has run a number of conferences and set up an advice share network
D
The government has encouraged manufacturers to delegate this responsibility to other consumers in order to save costs
E
Social networking sites, blogs and online reviews have made it easier and cheaper for consumers to self-publish and communicate
Explanation: 

Detailed explanation-1: -Marketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.

Detailed explanation-2: -20. In a competitive market it is important to retain customers, keep them happy and increase the value of their orders. One of the techniques that has evolved to assist with this is called: cause-related marketing.

Detailed explanation-3: -Promotion-Providing and communicating favorable information about a product to potential buyers. Advertising-A paid form of communication and promotion involving a product and its attributes.

Detailed explanation-4: -The marketing mix in marketing strategy: Product, price, place and promotion. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.

There is 1 question to complete.