MANAGEMENT

BUISENESS MANAGEMENT

MARKETING

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Marketing that takes account of the moral issues involved in business activity is known as
A
Commercial marketing
B
E-marketing
C
Ethical marketing
D
Social marketing
Explanation: 

Detailed explanation-1: -Ethical marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit socially responsible or environmental causes. To put this another way, ethical marketing isn’t a strategy; it’s a philosophy.

Detailed explanation-2: -Marketing ethics are a set of moral principles that guide a company’s promotional activities. Organizations that establish and implement marketing ethics are typically trying to respect the rights, desires and expectations of consumers.

Detailed explanation-3: -False Advertisement Advertising is ‌misleading if it misrepresents a product’s value, uses, or outcomes or if it uses inaccurate information in its content to entice buyers. Although false advertising may effectively attract customers in the early stages of a sales funnel, it ultimately harms consumer trust.

There is 1 question to complete.