BUISENESS MANAGEMENT
MARKETING
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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publicity
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sales promotion
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slotting allowance
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advertising
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news release
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Detailed explanation-1: -A slotting fee-sometimes referred to as a shelving fee, or slotting allowance-is a cost that manufacturers pay to place their products on retail shelves. It is a one-time charge that ensures brands will be able to stock a new product until its sales performance can be established, usually within four to six months.
Detailed explanation-2: -A slotting allowance is a cash premium paid by a manufacturer to a retailer to help the retailer cover the costs of placing the manufacturer’s product on the shelves. Slotting allowances can range from a few thousand dollars to several million dollars per product.
Detailed explanation-3: -Slotting allowances are the lump-sum, up-front payments that manufacturers of food items often pay in order to get new products on supermarket shelves.
Detailed explanation-4: -Slotting/listing fees: Slotting fees (or listing fee) is the amount of money a manufacturer pays a retailer to appear on the shelves. This transaction typically takes place after a range review process once the retailer is convinced about a product’s potential to generates sales and profit.
Detailed explanation-5: -A lot of industries have a kind of slotting fee if you think about it. For example, salons often charge stylists for their chair and a portion of their profits. There has to be a way for the store to make money on their end for the floor and shelf space your product will take up.