BUISENESS MANAGEMENT
MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Peter Drucker said “Business has only two functions marketing and ____ “
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Sales
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Profit
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Customer service
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Innovation
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Explanation:
Detailed explanation-1: -Years ago Peter Drucker wrote that “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation.
Detailed explanation-2: -“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… The aim of marketing is to make selling superfluous.” – Peter Drucker.
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