MANAGEMENT

Detailed explanation-1: -Place refers to the location where the product can be purchased. In other words, it describes where and how customers can access and purchase your product or service.

Detailed explanation-2: -Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about products and buy them online, through a smartphone app, at retail locations, or through a sales professional. Price refers to the cost of the product or service.

Detailed explanation-3: -Definition: Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user. Place could be the intermediaries, distributors, wholesalers and retailers.

Detailed explanation-4: -Place (or distribution): The activities that make the product available to consumers. Promotion: The activities that communicate the product’s features and benefits and persuade customers to purchase the product.

Detailed explanation-5: -What does ‘place’ mean in the context of running a business? Place can refer to any location that you use to deliver your business, or that a customer comes into contact with your business. For example: where you sell your product/service – eg shop, café, online.